BCRF Hot Pink Party
New York, NY
The Breast Cancer Research Foundation’s annual Hot Pink Party is a fundraising event that raises millions of dollars towards advancing breakthroughs in breast cancer prevention, diagnosis, treatment and survivorship.
For the past three years, batwin + robin has had the opportunity to create multimedia for this event held at the Park Avenue Armory in Manhattan. b+r has designed and produced media such as cosmic nebulas, shimmering water backdrops, and scientific animations detailing the latest research initiatives that all play on a 120 ft projection screen used as a dynamic backdrop to the night’s program.
Most recently, b+r worked with BCRF in the spring of 2020 to design and produce a livestreamed event, A Virtual Hot Pink Evening, that played to a private audience and raised over $5.2 million to fund life-saving research.
The 2017 Hot Pink Party in New York City raised nearly $6 million to directly fund lifesaving breast cancer research.