Obama Presidential Center Museum

The Obama Presidential Center opened its doors to the public on June 19, 2026 after years of development and careful planning. batwin + robin, as the linear media producer, was brought in by the Obama Foundation to help realize the dynamic vision of the project through the creation of over forty media experiences across four floors of the museum, from large-scale emotional moments to intimate story-driven pieces. 

These films illuminate the events, policies, challenges, and achievements that defined the campaign and the Obama Presidency. Framed within the ongoing, broader conversation about democracy and the role of government in our nation’s history, the exhibition also honors the historical figures and movements that paved the way for President and Mrs. Obama. Together, these stories aim to inspire visitors to reflect on their own role in shaping change within their communities. 

Each linear media piece is designed to set a new benchmark for museum accessibility, with open captions, audio description, and ASL interpretation creating an inclusive experience.

An anchor of the museum is Power of Words, a signature, immersive, 85’ high, four-story welcome to the OPCM. Projected across two facing walls, the media design surrounds visitors with striking imagery, cinematic video, and expressive graphic text that introduce the themes of each floor and unfold through poetic, transitional moments. Using seven seamlessly blended projectors, and supported by a subtle sound design that envelops visitors, these elements create a powerful, multi-sensory environment. 

b+r worked alongside the internal BOF media team, exhibit designers Ralph Appelbaum Associates, AV integrators BBI Engineering, and led a team of production partners including local Chicago firms: Digifé and Manual Cinema, along with The Aggrey Company, Buffalo Grass Media, Jeremy S. Bloom, Loudspeaker Music Group, and SearchWorks.

(Photos courtesy of the Obama Foundation and batwin + robin)