Verizon PowerHouse

batwin + robin productions, working with Wasserman Media Group, partnered with Verizon to create a unique brand experience for Super Bowl XLVIII in New York City’s Bryant Park. The Verizon PowerHouse, a 16,000 square ft personalized interactive experience was geared toward showcasing Verizon’s game-changing technology while also immersing fans in the frenzy before the Big Game.

The first of its kind, this Super Bowl-themed tech journey celebrating football fandom included six different highly customized user-generated experiences, complete with videos and imagery pairing visitors with their favorite NFL teams and players. From each of the interactive experiences visitors were sent a personalized digital photo or video which they could later retrieve online from a microsite.